Privacy Policy
Last Update: 31 Oct 2025
1. Introduction
Website Copywriter ("Company," "we," "us," or "our") values your privacy and handles your personal data with care. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website at www.website-copywriter.com ("Website") or use our website copywriting services ("Services").
We are a website copywriting agency registered in the State of Delaware, United States. We operate in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable. When processing data of individuals located in other jurisdictions, we also follow applicable international data protection standards, including the General Data Protection Regulation (GDPR) where relevant.
By accessing our Website or using our Services, you confirm that you have read and understood this Privacy Policy. If you do not agree with our data practices, please do not use our Website or Services.
2. Data Controller
For the purposes of applicable data protection legislation, Website Copywriter is the data controller responsible for your personal data.
Contact Details:
Email: [email protected]
Website: www.website-copywriter.com
3. Definitions
"Personal Data" means any information that identifies or can reasonably be used to identify a living individual, whether directly or indirectly.
"Processing" means any operation or set of operations performed on personal data, including collection, recording, organisation, storage, adaptation, retrieval, consultation, use, disclosure, transmission, alignment, combination, restriction, erasure, or destruction.
"Data Subject" means an identified or identifiable individual whose personal data is being processed.
"Client" means any individual, business, or organisation that engages our Services.
"Deliverables" means all written website content, copy, and materials produced by us for the Client.
"Third-Party Services" means external websites, applications, tools, and platforms not owned or operated by us, including project management tools, payment processors, and document collaboration platforms.
4. Personal Data We Collect
We gather personal data through various means depending on how you interact with us:
4.1. Information You Provide Directly
When you engage with us, you may voluntarily provide:
Contact Details: Your name, email address, phone number, mailing address, and company name.
Business Information: Your job title, industry sector, company size, website URL, and project requirements.
Project Materials: Brand guidelines, style guides, competitor information, target audience details, existing website content, and reference materials you share for website copywriting projects.
Communication Records: The content of emails, messages, questionnaire responses, feedback, and other correspondence with us.
Billing Information: Invoicing address, payment card details, bank account information, and transaction history.
Preferences: Your communication preferences and marketing opt-in choices.
4.2. Information Collected Automatically
When you browse our Website, we may automatically gather:
Device Data: Your IP address, browser type and version, operating system, device category, and display settings.
Browsing Activity: Pages viewed, time spent on each page, links clicked, referring website addresses, and navigation paths.
Geographic Data: Approximate location derived from your IP address.
Cookies and Similar Technologies: Information collected via cookies, web beacons, and comparable tracking mechanisms (detailed in Section 10).
4.3. Information from External Sources
We may obtain personal data from:
Referral Sources: Details shared by business partners, existing clients, or professional contacts who refer you to us.
Public Sources: Business information available from company websites, professional networking sites, industry directories, or public records.
Third-Party Services: Data from platforms we use to deliver Services, such as project management or payment processing systems.
5. How We Use Your Personal Data
We process your personal data for the following purposes:
5.1. Delivering Our Services
- To provide, manage, and fulfil website copywriting projects.
- To research your industry, competitors, and target audience for website content development.
- To communicate with you about project progress, feedback requests, and deliverable approvals.
- To assign appropriate website copywriters and editors to your projects based on industry expertise.
- To deliver completed website copy and manage revision requests.
5.2. Business Administration
- To process payments, generate invoices, and maintain financial records.
- To manage client accounts and contractual relationships.
- To respond to enquiries, quotes, and support requests.
- To maintain internal records and business documentation.
5.3. Marketing and Outreach
- To send information about our website copywriting services, special offers, and industry insights (where you have consented or where permitted by law).
- To tailor our communications based on your stated interests and preferences.
- To invite you to participate in surveys, webinars, or promotional initiatives.
5.4. Website Enhancement
- To analyse visitor behaviour and website performance.
- To improve website design, functionality, and content.
- To identify and resolve technical problems and maintain security.
5.5. Legal and Regulatory Purposes
- To comply with applicable laws, regulations, and legal processes.
- To establish, exercise, or defend legal claims.
- To detect, investigate, and prevent fraudulent activity or policy violations.
6. Legal Grounds for Processing
We process your personal data based on the following legal grounds under applicable United States law and, where applicable, international data protection laws:
| Purpose | Legal Basis |
|---|---|
| Service delivery and project fulfilment | Performance of a contract with you |
| Payment and invoicing | Performance of a contract |
| Responding to enquiries and quotes | Legitimate business interests |
| Marketing communications | Your consent (where required) or legitimate interests |
| Website analytics and improvement | Legitimate business interests |
| Legal compliance and dispute resolution | Legal obligation or legitimate interests |
| Security and fraud prevention | Legitimate business interests |
Where we rely on legitimate interests, we have conducted assessments to ensure our interests do not override your fundamental rights and freedoms.
7. Sharing and Disclosure of Personal Data
We do not sell your personal data to third parties. We may share your information with the following categories of recipients:
7.1. Service Providers and Contractors
We work with trusted third-party providers who support our operations, including:
- Website copywriters, editors, and content specialists engaged on your projects
- Cloud hosting and data storage providers
- Payment processors and financial service providers
- Email and communication platform providers
- Project management and collaboration tools
- Customer relationship management systems
These parties process data under our instructions and are contractually obligated to maintain confidentiality and security.
7.2. Professional Advisors
We may share data with our legal counsel, accountants, or other professional advisors when necessary for business operations or legal compliance.
7.3. Legal and Regulatory Bodies
We may disclose personal data when compelled by law, court order, regulatory authority, or government request, or when necessary to protect our legal rights, property, or safety.
7.4. Business Transactions
In the event of a merger, acquisition, corporate restructuring, or asset sale, your personal data may be transferred to the acquiring or successor entity. We will provide notice of any such transfer and any resulting changes to this Privacy Policy.
8. International Data Transfers
Website Copywriter operates from the United States and serves clients across North America, Europe, Asia-Pacific, and other regions worldwide. Your personal data may be transferred to and processed in countries outside your country of residence.
When transferring personal data internationally, we implement appropriate safeguards, including:
- Ensuring recipient jurisdictions maintain adequate data protection standards;
- Implementing contractual provisions requiring recipients to protect data equivalently; and
- Obtaining your explicit consent where legally required.
By engaging our Services, you acknowledge and consent to the transfer of your data to jurisdictions that may have different data protection frameworks than your country of residence.
9. Data Retention
We retain personal data only for as long as necessary to achieve the purposes for which it was collected, taking into account legal, accounting, and reporting requirements:
| Data Category | Retention Period |
|---|---|
| Client contact and business details | Duration of relationship plus seven (7) years |
| Project files and website copy deliverables | Seven (7) years after project completion |
| Contracts and service agreements | Seven (7) years after contract expiration |
| Financial and payment records | Seven (7) years (per tax and accounting requirements) |
| Marketing consent records | Until consent is withdrawn or subscription cancelled |
| Website analytics data | Twenty-four (24) months |
| General enquiries and correspondence | Three (3) years from last communication |
Once retention periods expire, we securely delete or anonymise your data unless extended retention is mandated by law.
10. Cookies and Tracking Technologies
10.1. Understanding Cookies
Cookies are small data files stored on your device when you visit websites. They enable websites to recognise returning visitors, remember preferences, and enhance browsing experiences.
10.2. Categories of Cookies We Use
| Cookie Type | Purpose |
|---|---|
| Essential Cookies | Required for core website functionality and security. Cannot be disabled. |
| Analytics Cookies | Gather anonymised data about visitor behaviour to help us improve website performance. |
| Preference Cookies | Store your settings and preferences to personalise your experience. |
| Marketing Cookies | Track browsing activity to deliver relevant advertising and measure campaign performance. |
10.3. Third-Party Cookies
Our Website may deploy cookies from external services, including:
- Google Analytics — for traffic analysis and visitor insights
- Google Ads — for advertising and audience targeting
- Meta Pixel — for social media marketing measurement
- LinkedIn Insight Tag — for professional audience analytics
These providers maintain their own privacy policies governing cookie usage.
10.4. Cookie Management
You can manage cookie preferences through your browser settings. Most browsers permit you to:
- View cookies currently stored on your device
- Delete some or all cookies
- Block cookies from particular websites or altogether
- Configure separate rules for first-party and third-party cookies
Be aware that disabling certain cookies may impair website functionality or user experience.
11. Your Data Protection Rights
Under applicable United States laws (including the CCPA/CPRA for California residents) and international laws, you possess the following rights regarding your personal data:
11.1. Right to Know
You may request information about the categories and specific pieces of personal data we have collected about you, the sources of that data, our purposes for collecting it, and the categories of third parties with whom we share it.
11.2. Right to Access
You may request a copy of the personal data we hold about you and details of how we process it.
11.3. Right to Correction
You may request that we correct inaccurate or incomplete personal data.
11.4. Right to Deletion
You may request deletion of your personal data where:
- The data is no longer required for its original purpose;
- You withdraw consent (where consent was the processing basis);
- You object to processing and no overriding legitimate grounds exist; or
- The data was processed unlawfully.
11.5. Right to Restrict Processing
You may request that we limit processing of your data in certain situations, such as while verifying accuracy or considering an objection.
11.6. Right to Data Portability
You may request to receive your personal data in a structured, commonly used, machine-readable format and have it transmitted to another controller where technically feasible.
11.7. Right to Object
You may object to processing based on legitimate interests or for direct marketing purposes. Upon objection, we will cease processing unless we demonstrate compelling legitimate grounds.
11.8. Right to Opt-Out of Sale
We do not sell your personal data. However, if our practices change, California residents will have the right to opt-out of the sale of their personal information.
11.9. Right to Non-Discrimination
We will not discriminate against you for exercising any of your privacy rights. You will not receive different pricing or quality of services based on exercising these rights.
11.10. Right to Withdraw Consent
Where processing relies on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.
11.11. How to Exercise Your Rights
To exercise any of these rights, contact us at:
Email: [email protected]
We will acknowledge your request and respond within thirty (30) days (or forty-five (45) days for CCPA requests, with possible extensions as permitted by law). We may need to verify your identity before fulfilling your request.
12. Data Security
We employ appropriate technical and organisational measures to protect your personal data from unauthorised access, modification, disclosure, or destruction. Our security practices include:
- Secure Socket Layer (SSL) encryption for data transmitted to and from our Website
- Role-based access controls restricting data access to authorised personnel
- Regular security reviews and vulnerability assessments
- Secure data storage with reputable cloud service providers
- Confidentiality agreements with staff and contractors handling personal data
- Staff training on data protection responsibilities
Despite our precautions, no internet transmission or electronic storage method is entirely secure. We cannot guarantee absolute protection of your data.
13. Links to External Websites
Our Website may include links to third-party websites, tools, or resources. We provide these links for convenience and do not control or endorse the content, privacy practices, or policies of external sites. We encourage you to review the privacy policies of any third-party website you visit.
14. Processing Client Data
14.1. Data Processor Role
When delivering website copywriting services, we may handle personal data belonging to your customers, employees, or other individuals on your behalf. In such circumstances, you are the data controller, and we act as a data processor.
14.2. Our Processor Commitments
As a data processor, we undertake to:
- Process client data solely according to your documented instructions;
- Maintain strict confidentiality and ensure all personnel are bound by confidentiality obligations;
- Implement appropriate technical and organisational security measures;
- Assist you in responding to data subject access requests;
- Delete or return client data upon service termination (unless retention is legally required); and
- Provide information necessary to demonstrate compliance with data protection obligations.
14.3. Sub-Processors
We may engage sub-processors (such as website copywriters, editors, or technology providers) to assist in delivering Services. We ensure all sub-processors are bound by equivalent data protection obligations.
15. Children's Privacy
Our Website and Services are intended for adults and are not directed at individuals under eighteen (18) years of age. We do not knowingly collect personal data from children under the age of thirteen (13) as defined by the Children's Online Privacy Protection Act (COPPA). If we discover that we have inadvertently gathered data from a child, we will promptly delete such information.
If you believe we have collected data from a child, please contact us immediately at [email protected].
16. Do Not Track Signals
Some web browsers transmit "Do Not Track" (DNT) signals to websites. Because there is no uniform standard for interpreting DNT signals, our Website does not currently respond to DNT signals. However, you can manage your tracking preferences through cookie settings as described in Section 10.
17. Updates to This Privacy Policy
We may revise this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations.
Significant changes will be communicated by:
- Publishing the updated policy on our Website with a revised "Effective Date"; and
- Sending email notification to active clients where appropriate.
We recommend reviewing this Privacy Policy regularly. Your continued use of our Website or Services following any changes signifies acceptance of the updated policy.
18. Filing Complaints
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the relevant authority.
For the United States:
Federal Trade Commission (FTC)
Website: www.ftc.gov
You may also contact your state Attorney General's office.
For California Residents:
California Attorney General
Website: www.oag.ca.gov
For the European Union:
You may contact your local Data Protection Authority.
For the United Kingdom:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
We encourage you to reach out to us first at [email protected] so we can address your concerns directly.
19. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
Categories of Personal Information Collected: We collect identifiers, commercial information, internet activity information, professional information, and inferences drawn from this data.
Sources of Personal Information: We collect personal information directly from you, automatically through your use of our Website, and from third-party sources as described in Section 4.
Business Purpose for Collection: We use personal information to provide website copywriting services, process transactions, communicate with you, improve our Website, and for marketing purposes as described in Section 5.
Categories of Third Parties: We share personal information with service providers, professional advisors, and as required by law as described in Section 7.
Right to Know, Delete, and Correct: You may exercise these rights as described in Section 11.
Authorised Agent: You may designate an authorised agent to make requests on your behalf. We may require verification of your identity and confirmation of the agent's authority.
Financial Incentives: We do not offer financial incentives for the collection or sale of personal information.
20. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:
Website Copywriter
Email: [email protected]
Website: www.website-copywriter.com
By using our Website or engaging our Services, you acknowledge that you have read, understood, and agree to this Privacy Policy.